Atlantic Business College

Business Management- Marketing

Business Management- Marketing-2 Years

This two-year diploma program will provide you with a solid foundation of marketing. You will have a detailed understanding of integrated marketing communications, selling, strategies and analysis, web design, research and channel management.

You will be equipped with tools and techniques to create multi-objective marketing strategies, including promotional campaigns, pricing, packaging and distribution of products, services and ideas. You will also benefit from problem-based learning, real-world projects and case studies.

INFORMATION:

Fredericton, NB  Canada

Full Time

2 years (4 semesters)
  • How to conduct market research and create marketing strategies for real clients.
  • Verbal and written communication skills as you prepare reports and presentations.
  • Web marketing strategies and tools.
  • Use computer simulation to model an international product launch.
Throughout this program you will develop the following skills:
  • Leadership
  • Brainstorming ideas
  • Management techniques
  • Critical thinking
  • Planning
  • Project management
When you graduate from this program, these are the types of career options that you can explore:
  • Marketing assistant
  • Marketing co-ordinator
  • Account manager
  • Market researcher
  • Assistant sales manager
  • Assistant event planner
  • Social media assistant
  • Digital marketing assistant
  • Media planning assistant

ADMISSION REQUIREMENTS:

Students must meet one (1) of the following admission requirements:
  • High school graduation or
  • GED or equivalent or
  • Mature student – Detailed resume outlining experience and qualifications must be submitted.
Year 1- Compulsory Courses
  • Marketing Management & Branding
  • Human Resources Planning, Staffing & Training
  • Labour Relations & Employment Law
  • Advertising & Social Media
  • Event Coordination & Sponsorship
  • Business Presentations
  • Introduction to Business Ethics & Economics
  • Financial Accounting
  • Computerized Accounting Sage 50
  • Keyboarding/Outlook
  • Microsoft Word
  • Microsoft Excel
  • Business Law
  • Communications/Records Management
  • Customer Service
  • Career Skills
  • Work Placement
Year 2- Compulsory Courses
  • Social Media
  • Marketing Management & Strategies
  • Project Management
  • Advanced Excel
  • Professional Presentations
  • International Marketingp
  • Public Relations
  • Research and Proposal Writing
  • Desktop Publishing
  • Advanced Word
Management

TUITION & FEES:

Total Fees Payable:

First year- Tuition: $9695.00
Textbooks: $1750.00 plus 5% tax

Second year- Tuition: $5595.00
Textbooks: $1750.00 plus 5% tax

$27,040- $55,099 per annum

Executive Administrative Assistant Course Details

The Keyboarding portion of this course is designed to assist students in mastering the alphabetic and numeric keyboard, speed and accuracy, and formatting of letters and memos. The Outlook portion of this course provides students with the skills, knowledge and confidence to utilize Microsoft Outlook. Students will learn to navigate the Outlook window, compose, reply and forward e-mail messages, add and delete attachments, flag messages, modify delivery options, create signatures, message settings and delivery options, organize, delete and print messages and contacts, create contact and distribution lists, create tasks and to-do lists and schedule appointments, meetings and events.

Microsoft Word
This course provides students with the skills and knowledge to utilize Microsoft Word. Students will learn to edit text, check spelling and grammar, print documents, work with document views, manage styles and utilize document themes, merge documents and data sources, insert quick parts in documents, utilize newsletter-style columns, work with comments and revisions, insert drawing objects and graphics, utilize smart art and insert headers and footers.

Advanced Word
Students will acquire the skills and knowledge to utilize Advanced Microsoft Office Word’s interface including creating and editing text and revising documents. Students will have the ability to create and manage professional documents using mail merge, macros, graphics, advanced tables, formulas, breaks, tabs, forms and subdocuments.

Microsoft Excel
This course provides students with the skills and knowledge to utilize Microsoft Excel. Students will learn to create a simple worksheet by entering labels and values, build a worksheet using copy and paste, fill and autofill, find/replace, column width and row height, hide columns and rows and copy cell formatting, insert and delete columns and rows, create formulas and use functions such as Average, Max, Sum, NOW, IF, Vlookup and Dfunction, filter databases using Auto Filter, Criteria and Extract, work with cell references including relative, absolute and mixed, format cells using number formats and changing alignment, use chart wizard to format, size, move, edit, save and print a chart, protect, save and print worksheets, charts and formulas.

Communications/Records Management
This course develops basic language and communication skills. Business letters, reports and interpersonal skills are addressed as communication becomes increasingly important in the shrinking global marketplace. Records Management is designed to instruct students in the use and design of alphabetic, numeric and geographical filing systems.

Manual Accounting
Students will be given a strong foundation in accounting fundamentals and a clear understanding of accounting terminology. Students will be prepared to enter the job market in an entry-level accounting position; will be able to understand the usefulness and importance of accounting procedures as business owners, managers and office workers.

Computerized Accounting
This course is designed to give students an understanding of how an electronic accounting package can make office accounting faster and more efficient. Emphasis is placed on working with an existing company by continuing the journal entries and adding new accounts, settings, and information as necessary.

Customer Service
This course provides students with the basic concepts and current trends in the customer service industry. Special areas of emphasis include the importance of providing excellent customer service, development of a customer service strategy, coping with challenging customers, customer retention and measuring customer satisfaction.

Business Law
This course is designed to give students a general overview of the Canadian legal system, international torts, negligence, contracts, agency, employment and collective bargaining.

Business Presentations
The ability to present ideas and concepts to a group in a professional, engaging and informative manner is the focus of this course. Beginning with brief presentations, students will build confidence and methods to successfully complete  their final 10-minute presentation.

Advertising & Social Media
Students will receive an introduction to the fields of public relations and social media. Students are introduced to exciting and innovative public relations and social media campaign examples and will learn the theory and core concepts that they will need to succeed. Social media and public relations are evolving quickly and creating a level playing field for businesses of all sizes. We will also look at different elements of social media and how they can be used to market a business.

Proofreading & Editing
 
Professional Office Procedures
The purpose of this course is to train people to think, to work under stressful and difficult situations and to perform office duties in a professional manner. Upon completion of this course, students will be prepared for the realistic problems and situations they may encounter in an office.

Document Transcription
This course is designed to give students a solid understanding of machine transcription. Emphasis is placed on mastering the dictation equipment, punctuation, accuracy and proofreading of transcribed documents. The course deals with documents which may be found in a general office including letters, memos, outlines, reports, minutes, etc.

Career Skills
Students will learn to showcase the specific skills and qualifications they bring to any position and company and how to select the best people as references. They will receive tips on filling out job applications and will create and perfect a personal resume and cover letter. Students will also learn the best ways to evaluate a job offer and important advice for success.

Event Coordination & Sponsorship
This course will examine the event planning process and provide the tools and strategies to effectively organize, implement and monitor all the products, services and service providers that will bring an event to life.

Program Fees

This fee is for:  Administration, Management, and Social Service Programs

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